Document 4
Content Disclaimer
Applicable to all published content across all channels · Effective date: March 2026
Rokstrat Limited · Company No. 14613073 · Registered in England and Wales · Last updated March 2026
Effective date: March 2026
Rokstrat Limited ("Rokstrat", "we", "us", "our") is a private advisory board business for founders and CEOs of businesses. We provide peer advisory groups and strategic value creation planning built on our proprietary APEX Value Acceleration Framework. Rokstrat is founded and directed by Ryan Lamb, who also publishes content on behalf of Rokstrat through personal-branded social media channels.
Rokstrat Limited is registered in England and Wales. Company number: 14613073. Our website is rokstrat.com. Our scorecard tool is hosted at score.rokstrat.com. You can contact us at ryan@rokstrat.com.
For the purposes of UK data protection law, including the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018, and amendments introduced by the Data (Use and Access) Act 2025, Rokstrat Limited is the data controller responsible for your personal data.
This Privacy Policy explains what personal data we collect, why we collect it, how we use it, who we share it with, how long we keep it, and what rights you have. It applies to all personal data collected through:
We collect standard technical data through cookies, analytics tools, and tracking technologies, including your IP address (anonymised where possible), browser type and version, device type, operating system, pages visited and time spent, referring website or source, and approximate geographic location. We may also use advertising and retargeting pixels from Meta, LinkedIn, and Google/YouTube to measure advertising effectiveness. See Section 6 for full details.
Our Untapped Potential Score scorecard at score.rokstrat.com is hosted by ScoreApp. When you complete the scorecard, we collect your name, email address, company name, job title or role, business revenue range, and your responses to approximately 45 diagnostic questions across 10 business dimensions. Your responses are used to generate a personalised business diagnostic report.
When you sign up to The Unfair Advantage newsletter, we collect your name and email address. Our newsletter is managed through Kit (formerly ConvertKit).
Our Register Interest form is hosted by Tally. When you submit an application, we collect your name, email address, phone number (if provided), company name and role, business revenue and stage, and any additional information you choose to share in free-text responses.
If you email us, message us on social media, or speak with us by phone, we may collect your name and contact details, the content of your communication, and any attachments or files you share with us.
To deliver our services and content — including generating your personalised scorecard report, sending you our newsletter, processing your application to join a Rokstrat advisory group, and responding to your enquiries.
To communicate with you — sending you relevant information about Rokstrat's programmes, events, and content that we believe will be valuable to you based on your expressed interests.
To improve our website and services — using analytics data to understand how people use our website, which content is most useful, and how we can improve the experience.
To measure and optimise our advertising — using tracking pixels and tags from third-party advertising platforms to measure performance, understand how visitors reach our website, and build audiences for retargeting.
To protect our business and comply with the law — including maintaining security, preventing fraud, and meeting our legal obligations.
We will never sell your personal data to third parties. We will never share your data with third parties for their own direct marketing purposes without your explicit consent.
Consent — where you have given us clear, affirmative consent to process your data for a specific purpose. This applies to newsletter sign-ups, marketing communications, and the use of non-essential advertising and retargeting cookies and pixels. You can withdraw consent at any time.
Legitimate interests — where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights. This applies to website analytics, improving our services, and communicating with prospective members.
Contract or pre-contractual steps — where processing is necessary to deliver services you have signed up for or to take steps at your request before entering into a contract.
Legal obligation — where we are required to process your data to comply with a legal obligation, such as tax, accounting, or regulatory requirements.
We use strictly necessary cookies to ensure basic website functionality. These cannot be disabled without affecting how the site works and do not require your consent.
We use Google Analytics with IP anonymisation enabled to collect anonymised data about website traffic and usage patterns. You can opt out at any time by installing the Google Analytics Opt-Out Browser Add-on or adjusting your browser cookie settings.
We may use the following technologies, which will only be activated with your consent: the Meta Pixel (Facebook/Instagram) to measure advertising effectiveness and build retargeting audiences; the LinkedIn Insight Tag to measure LinkedIn advertising effectiveness and access aggregated demographic insights about our website visitors; and Google/YouTube tags to measure advertising effectiveness across Google's platforms. You can manage your advertising preferences directly within each platform's settings.
Non-essential cookies, pixels, and tags will not be activated until you have given your consent through our cookie consent mechanism. You can change your preferences at any time. You can also opt out through browser settings or industry opt-out tools at youronlinechoices.eu.
We do not sell, rent, or trade your personal data. We share data only with trusted third-party service providers under written agreements that require them to protect your data and use it only for the purposes we specify.
| Provider | Purpose | Data Processed | Location |
|---|---|---|---|
| ScoreApp | Scorecard hosting and report generation | Name, email, scorecard responses | UK/EU |
| Kit (ConvertKit) | Email newsletter management | Name, email address | USA |
| Tally | Form hosting (Register Interest) | Name, email, form responses | EU |
| Netlify | Website hosting | Technical logs, IP addresses | USA |
| Google Analytics | Website analytics | Anonymised usage data | USA |
| Meta (Facebook/Instagram) | Advertising measurement, retargeting | IP address, browsing behaviour | USA |
| LinkedIn (Microsoft) | Advertising measurement, retargeting | IP address, browsing behaviour | USA/EU |
| Google Ads / YouTube | Advertising measurement, retargeting | IP address, browsing behaviour | USA |
Where data is transferred outside the United Kingdom, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements, including adequacy decisions and standard contractual clauses.
Scorecard data — retained for up to 24 months from completion, unless you become a Rokstrat member (retained for the duration of membership plus 12 months) or request earlier deletion.
Newsletter subscriber data — retained for as long as you remain subscribed. If you unsubscribe, we will delete your data within 30 days, except for a suppression record to ensure we do not contact you again.
Register Interest / application data — retained for up to 12 months. If your application leads to a membership, we retain it for the duration of the commercial relationship plus 6 years.
Website analytics data — anonymised analytics data is retained for up to 26 months in Google Analytics.
Correspondence — general enquiries and emails are retained for up to 24 months unless they relate to a contractual relationship.
Under the UK GDPR and the Data Protection Act 2018, you have the following rights in relation to your personal data:
To exercise any of these rights, please contact us at ryan@rokstrat.com. We will respond within one calendar month.
We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction. These include using secure, reputable third-party processors, encrypting data in transit using HTTPS/TLS, and limiting access to personal data to authorised personnel only.
Rokstrat Limited is based in England. If you are accessing our services from outside the United Kingdom, your data will be transferred to and processed in the United Kingdom and potentially in other countries where our third-party processors operate. If you are in the European Economic Area, the UK currently benefits from an adequacy decision by the European Commission, meaning the UK is recognised as providing an adequate level of data protection.
Our services are designed for business founders and CEOs and are not directed at children under the age of 18. We do not knowingly collect personal data from children.
We may update this Privacy Policy from time to time. When we make material changes, we will update the effective date at the top of this policy and, where appropriate, notify you by email.
Rokstrat Limited · Company number: 14613073 · Registered in England and Wales
Email: ryan@rokstrat.com · Website: rokstrat.com
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office: ico.org.uk · 0303 123 1113
Effective date: March 2026
These Terms of Use govern your access to and use of the websites operated by Rokstrat Limited ("Rokstrat", "we", "us", "our"), including rokstrat.com and score.rokstrat.com (together, "the Website"). Rokstrat Limited is registered in England and Wales. Company number: 14613073.
By accessing or using the Website, you confirm that you accept these Terms of Use and agree to comply with them. If you do not agree with any part of these terms, you should stop using the Website immediately.
Rokstrat is a private advisory board business for founders and CEOs of companies typically generating between £500,000 and £20 million or more in annual revenue. We combine peer advisory groups with investor-grade value creation planning built on our proprietary APEX Value Acceleration Framework.
You may use the Website for your own personal, non-commercial purposes, or for legitimate business purposes related to evaluating or engaging with Rokstrat's services. You agree not to use the Website in any way that breaches any applicable law or regulation, in any way that is fraudulent or deceptive, to transmit unsolicited advertising or spam, to introduce viruses or other malicious material, to attempt to gain unauthorised access to the Website or any connected system, or to scrape or data-mine content without our prior written consent.
The APEX Value Acceleration Framework, including all associated methodologies, models, terminology, diagnostic tools, frameworks, scoring systems, and related materials, including the Untapped Potential Score, the Deep Scan, Blueprint, Room, Rhythm, and Ledger programme elements, is the proprietary intellectual property of Rokstrat Limited. No part of the APEX Value Acceleration Framework may be reproduced, distributed, modified, sold, licensed, or reverse-engineered without the prior written consent of Rokstrat Limited.
All content on the Website is the property of Rokstrat Limited or its licensors. You may view, download, and print pages for your own personal, non-commercial use, provided you do not modify any content or remove any copyright notices. You must not reproduce or republish any content from the Website without our prior written consent.
"Rokstrat", the Rokstrat logo, "APEX Value Acceleration Framework", "Untapped Potential Score", and "The Unfair Advantage" are trademarks or trade names of Rokstrat Limited. They may not be used without our prior written permission.
The content on the Website is provided for general informational and educational purposes only. Nothing on the Website constitutes, or is intended to constitute, professional financial, legal, tax, accounting, investment, or business advice. You should not rely on any content on the Website as a substitute for professional advice tailored to your specific circumstances. Before making any significant business, financial, or legal decisions, you should consult with qualified independent professional advisors. Rokstrat is not a regulated financial advisor, solicitor, accountant, or tax advisor.
We make reasonable efforts to ensure that the information on the Website is accurate and up to date. However, we do not warrant that content is complete, accurate, reliable, or free from errors. All content is provided on an "as is" and "as available" basis. Any reliance you place on information from the Website is at your own risk.
To the fullest extent permitted by applicable law, Rokstrat Limited, its directors, employees, and agents shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages arising out of or in connection with your use of, or inability to use, the Website or any content on it.
Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under the laws of England and Wales.
These Terms of Use are governed by and construed in accordance with the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction to settle any dispute arising out of or in connection with these terms, subject to any mandatory consumer jurisdictional rights you may have under the laws of your country of residence.
We may revise these Terms of Use at any time by updating this page. Your continued use of the Website after any changes constitutes your acceptance of the revised terms.
Rokstrat Limited · Company number: 14613073 · Registered in England and Wales
Email: ryan@rokstrat.com
Untapped Potential Score — Terms of Use and Disclaimer · Effective date: March 2026
The Untapped Potential Score (the "Scorecard") is a business diagnostic tool created and provided by Rokstrat Limited. It is available at score.rokstrat.com and is hosted by our technology partner, ScoreApp. The Scorecard asks you to respond to approximately 45 questions across 10 dimensions of your business and generates a personalised diagnostic report including an overall score, dimension-level scores, and commentary designed to help you reflect on areas of strength and potential improvement.
The Scorecard is provided strictly as an educational and informational tool. It is designed to prompt reflection, highlight potential areas of focus, and support your own strategic thinking.
The Scorecard does not constitute, and is not intended to constitute, any form of professional advice, including financial advice, legal advice, tax advice, accounting advice, investment advice, or regulated business advice. It is not a substitute for professional due diligence, formal business valuations, financial audits, legal opinions, or any other form of professional assessment.
The Scorecard results are generated entirely from the responses you provide. The accuracy and usefulness of your results depend entirely on the accuracy, completeness, and honesty of your responses. We do not independently verify, audit, or validate the information you provide. If your responses are incomplete, inaccurate, or based on outdated information, your results may not reflect the true position of your business.
Your Scorecard results, including your overall score, dimension scores, and all accompanying commentary, are indicative only. They represent a snapshot based on self-reported data and are intended to support, not replace, your own judgment and professional advice. Scores and commentary are generated using the APEX Value Acceleration Framework and represent our general perspective on business value creation. Reasonable people may interpret the same data differently, and different methodologies may produce different conclusions.
You should not make significant business, financial, legal, structural, or strategic decisions based solely on the results of the Scorecard. Before acting on any insight, score, or suggestion generated by the Scorecard, we strongly recommend that you seek independent professional advice from qualified advisors familiar with your specific circumstances, industry, and objectives. The Scorecard is designed to complement, not replace, professional advisory relationships.
The Scorecard is provided on an "as is" and "as available" basis. To the fullest extent permitted by applicable law, Rokstrat makes no representations or warranties of any kind regarding the Scorecard or the results it generates, including warranties of accuracy, completeness, reliability, fitness for a particular purpose, or non-infringement.
To the fullest extent permitted by applicable law, Rokstrat Limited, its directors, employees, and agents shall not be liable for any loss, damage, cost, expense, or liability of any kind arising out of or in connection with your use of the Scorecard, your reliance on any results generated by it, or any decisions you make based on the Scorecard results.
Nothing in this disclaimer excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under the laws of England and Wales.
The Scorecard, including its questions, methodology, scoring system, report format, commentary, and all underlying intellectual property, is the proprietary property of Rokstrat Limited and forms part of the APEX Value Acceleration Framework. You may not reproduce, copy, distribute, or reverse-engineer the Scorecard or any of its content without our prior written consent. Your personalised report is generated for your own private use and may not be shared publicly or used for commercial purposes without our written permission.
This disclaimer is governed by the laws of England and Wales. The courts of England and Wales shall have non-exclusive jurisdiction in relation to any disputes arising out of or in connection with this disclaimer.
Rokstrat Limited · Company number: 14613073 · Registered in England and Wales
Email: ryan@rokstrat.com · Scorecard: score.rokstrat.com
Applicable to all published content across all channels · Effective date: March 2026
This Content Disclaimer applies to all content published, shared, or distributed by Rokstrat Limited and its founder and director, Ryan Lamb, across all channels and platforms.
| Platform | Channel | Handle / URL |
|---|---|---|
| Ryan Lamb | linkedin.com/in/iamryanlamb | |
| YouTube | Ryan Lamb | @iamryanlamb |
| Ryan Lamb | @iamryanlamb | |
| Newsletter | The Unfair Advantage | Distributed via Kit (email) |
| Website | Rokstrat | rokstrat.com |
All content published through the channels listed above is published by Ryan Lamb in his capacity as founder and director of Rokstrat Limited. All legal terms, disclaimers, and liability protections in this document apply to content published across all of the above channels, regardless of whether it appears under the Rokstrat brand name or Ryan's personal name.
This disclaimer applies to all forms of content including LinkedIn posts, articles and comments, YouTube videos and live streams, Instagram posts and reels, newsletter editions, podcast appearances, blog posts, white papers, frameworks, downloadable resources, webinars, and any other digital or offline content published by Rokstrat or by Ryan on its behalf.
All content published by Rokstrat, including tips, insights, strategies, frameworks, commentary, case studies, and opinions, is provided for general educational and informational purposes only. Our content is designed to share knowledge, provoke strategic thinking, and help founders and CEOs reflect on their businesses. However, no matter how specific or relevant a piece of content may appear to your situation, it is general in nature and is not tailored to your individual circumstances, business, financial position, or objectives.
Nothing in our content constitutes or should be interpreted as financial advice, legal advice, tax advice, accounting advice, investment advice, regulated business advice, or a personal recommendation to you or your business. Rokstrat is not a regulated financial advisor, solicitor, accountant, tax advisor, or investment advisor.
Where our content discusses topics such as business valuation, exit planning, growth strategy, fundraising, equity, profit improvement, or tax efficiency, this is shared as general educational commentary and strategic perspective, not as advice you should act on without taking your own professional counsel.
Before making any significant business, financial, legal, tax, structural, or strategic decision, whether or not it was prompted or informed by Rokstrat content, you should seek independent professional advice from qualified advisors who are familiar with your specific circumstances. This includes decisions relating to buying, selling, or restructuring a business, raising investment or debt financing, changing your business's legal structure or ownership, tax planning, entering into or terminating contracts, and any other decision with material financial or legal consequences.
Any discussion of business results, growth figures, valuation improvements, exit outcomes, or financial metrics in our content is provided for illustrative and educational purposes only. Past results and examples do not guarantee future outcomes. Every business is different and the results achievable will depend on your specific circumstances, market conditions, execution, and many other factors outside our control. We make no promises, guarantees, or representations about the results you may achieve by applying any strategy, framework, or insight discussed in our content.
To the fullest extent permitted by applicable law, Rokstrat Limited, its directors, employees, and agents shall not be liable for any loss, damage, cost, expense, or liability of any kind arising out of or in connection with your use of, access to, or reliance on any content published by Rokstrat across any channel or platform.
Nothing in this disclaimer excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under the laws of England and Wales.
All content published by Rokstrat is the intellectual property of Rokstrat Limited unless otherwise stated. You may share, reference, and link to our content for personal and non-commercial purposes, provided you attribute it to Rokstrat and do not alter or misrepresent it. You may not reproduce, republish, or redistribute our content in bulk or incorporate it into any commercial product or service without our prior written consent. The APEX Value Acceleration Framework and all associated proprietary terminology remain the exclusive intellectual property of Rokstrat Limited.
This disclaimer is governed by and construed in accordance with the laws of England and Wales.
Rokstrat Limited · Company number: 14613073 · Registered in England and Wales
Email: ryan@rokstrat.com · Website: rokstrat.com
These documents were last updated in March 2026 and should be reviewed by a qualified solicitor before publication. Rokstrat Limited recommends periodic review of all legal documentation to ensure ongoing compliance with applicable laws.